1. AMPLIFY YOUR VOICE~ A partnership with GAHLA provides a platform to express the challenges and concerns important to you while helping shape legislative and municipal decisions and outcomes for your industry.

2. COMPETITIVE INSIGHTS~ Network with fellow members giving you an understanding of the hotel market and learn what they are doing, to be more competitive and improve sales. Hotels spend millions of dollars annually to update with renovations and to expand to stay competitive. Many members are owners, active and on our board.

3. NETWORKING ~ Attend up to 10 planned lunch/meetings at area hotels/venues with key speakers on the 3rd Thursdays of every month except July/Oct. Join us for what has become ‘One of the finest, if not best Association lunches in Albuquerque’ to quote a new member.

4. ACCESS KEY INFLUENCERS~ Industry leading speakers such as Secretary of NM Dept of Tourism, President & CEOS of AREA (Economic Dev.) Hispano Chamber, Greater ABQ CC, Indian Pueblo CC, Visit ABQ, NMHA along with CABQ-Chief of Police, City Council President, Mayor’s Office, Econ Development / Film Liaison, etc.

5. MARKET INTELLIGENCE~ Gleaned from market updates and presentations often giving your company a heads up on developing issues critical to hotel ownership, GM’s and DOS’s, while giving you an advantage over your competitors.

6. PROMOTION & ACCESS~ To GAHLA website and printed resource guide promoting your product and services to the 2nd largest private industry in the New Mexico and representing 10,000 hotel rooms with 44,000 associates in the market.

7. SUPPORT CRIME PREVENTION~ Join efforts to improve safety by participating in APD Hospitality Connect postings and attending hospitality-focused meetings with Albuquerque Police Department representatives.

8. CAMARADERIE & COMMUNITY~ Annual Charlie Gray Golf Tournament in the fall at Sandia Resort Golf course with 34 teams totaling 136 players. A terrific outing, a great Hole-in One contest, lots of networking opportunities, F&B, raffle prizes and winnings.

9. FOSTERING FUTURE LEADERS & ASSOCIATES~ We host a Scholarship Awards awarded to New Mexican Hospitality & Tourism students from CNM, and NMSU, we are also working with DECA for developing local talent.

10. DRIVE POSITIVE CHANGE~ made possible by your membership and involvement:

▪ Attend NM legislative session in Santa Fe to lobby and fight on behalf of your organization to support budgets or deter legislation, so our convention, tourism & travel industry, and allied business community can thrive.

▪ Public Safety Advocate for membership and supported Anti-Crime bills at legislative session.

▪ Promoted & Presented ‘Hospitality as a Career’ and handed out NMSU-HRTM/CNM flyers at job fairs. ▪ Awarded 6 $1,000 scholarships to CNM & NMSU Hospitality Students.

By joining GAHLA, your hotel will contribute to these important initiatives while benefiting from the extensive network, resources, and opportunities our association provides.

We look forward to welcoming you to our community!

Use the button below to contact Karl Holme | Executive Director | GAHLA | 505-235-5984